Jonty Ellis

Consultant, Ellis IP Limited


M: +64 21 451 698

Specialist Areas

Brands (including common law and Fair Trading Act aspects) and related Copyright and Domain Names


  • Brand Creation, Clearance, Protection and Enforcement
  • Portfolio Management
  • Branding Strategies and Architecture
  • Domain Name acquisition and maintenance


Jonty was a partner in a leading national intellectual property firm for over 38 years, holding the position of Chairman of Partners for 10 of those. He has also spent several years practising in London and, more recently, Sydney.

During his career Jonty has taken an active role in the profession in New Zealand and is a past President of the NZIPA (New Zealand Intellectual Property Attorneys formerly New Zealand Institute of Patent Attorneys).

Jonty’s specialist field is trade marks, including the related areas of Passing Off and Fair Trading. He also advises on copyright and domain names. He is well known and sought after for his expertise and advice on branding strategy including brand creation, clearance, protection and enforcement.

During his career Jonty has been intimately involved in some of New Zealand’s land mark intellectual property litigation, including the Champagne Case (CIVC v Wineworth), and managed the successful acquisition from an American cyber squatter of the internet domain.

Jonty was a founding partner in the business and continues to provide valuable expertise as a consultant to Ellis IP Limited.