Emily Ellis
BA LLB
Lawyer
Trade Mark Attorney (New Zealand & Australia)
Director, Ellis IP Limited
Specialist Areas
Brands, registered and unregistered trade marks, Fair Trading and Passing Off, Copyright, IP portfolio creation and maintenance, IP strategy
Industry Sectors
Robotics, artificial intelligence software and systems, mobile game applications, apparel and textiles, farming, horticulture and agriculture, transport and tourism, fast-moving consumer goods (FMCG), wine and alcoholic beverages, pharmaceuticals
Expertise
- Brand Clearance and Protection
- Brand Enforcement
- Infringement Advice and Dispute Resolution
- Risk Management Advice
- Portfolio Management
- Branding Strategies and Architecture
- Fair Trading Act and Passing Off issues
- Domain Name issues
- Identification and Enforcement of Artistic Copyright
- Advice on the IP aspects of distribution and licence agreements
Experience
Emily is a lawyer and registered New Zealand and Australian trade mark attorney with over 25 years of experience working in London, France, and New Zealand, in the intellectual property profession.
Emily is a member of NZIPA (New Zealand Institute of Patent Attorneys), and IPSANZ (Intellectual Property Society of Australia and New Zealand) and has been recognised in New Zealand and internationally for her expertise in trade mark matters.
Emily works closely with her clients to first understand their businesses and then find a solution to their branding issues which best suits their requirements. Emily provides a full-service approach to her trade mark clients, assisting at all stages from brand selection, trade mark clearance searching, protection of trade marks, and portfolio management as well as managing a significant level of contentious work.
Emily has developed significant international networks and strong relationships with experienced and trustworthy professionals in key regions throughout the world. Emily continues to maintain strong connections with the international trade mark profession through membership and attendance at conferences operated by INTA (International Trade Mark Association), Marques, and PTMG (Pharmaceutical Trade Mark Group).
Emily’s experience across all aspect of trade mark law and her connections internationally enable her clients to establish trade mark rights and maximise the benefit of those rights on an international front.
Awards
- Managing IP, IP Stars — Top 250 Women in IP Internationally (2021)
- Managing IP, IP Stars — Trade Mark Star (2019, 2020, 2021)
- World Trademark Review WTR 1000 — Recommended Individual for Prosecution and Strategy (2019, 2020, 2021)
- Who’s Who Legal — Recommended for Trademarks (2020)
Recent Insights
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Trolls and Your Intellectual Property
The IP troll makes money by holding what it owns to ransom. What lessons can the IP owner learn from The Three Billy Goats Gruff?
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The Risky Business of Copying Established Traders’ IP
Imitating the look, feel, and trade marks of an established trader is dangerous. We discuss how to balance inspiration and originality.
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Revocation for Non-Use: Not for Busybodies
Revocation of a New Zealand trade mark for non-use can be a good tool in the right hands, but there are other options to consider first.
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Can and Should an Incorrect Owner Name be Corrected by Assignment in New Zealand?
When a trade mark application is filed in the wrong name, this can be fatal to the application. We discuss whether and how this can be fixed in New Zealand.