Emily Ellis



Trade Mark Attorney (New Zealand & Australia)


Director, Ellis IP Limited

E: emily.ellis@ellisterry.com

D: +64 9 379 0799

M: +64 21 515 220

Specialist Areas

Brands, registered and unregistered trade marks, Fair Trading and Passing Off, Copyright, IP portfolio creation and maintenance, IP strategy

Industry Sectors

Robotics, artificial intelligence software and systems, mobile game applications, apparel and textiles, farming, horticulture and agriculture, transport and tourism, fast-moving consumer goods (FMCG), wine and alcoholic beverages, pharmaceuticals


  • Brand Clearance and Protection
  • Brand Enforcement
  • Infringement Advice and Dispute Resolution
  • Risk Management Advice
  • Portfolio Management
  • Branding Strategies and Architecture
  • Fair Trading Act and Passing Off issues
  • Domain Name issues
  • Identification and Enforcement of Artistic Copyright
  • Advice on the IP aspects of distribution and licence agreements


Emily is a lawyer and registered New Zealand and Australian trade mark attorney with over 25 years of experience working in London, France, and New Zealand, in the intellectual property profession.

Emily is a member of NZIPA (New Zealand Intellectual Property Attorneys), and IPSANZ (Intellectual Property Society of Australia and New Zealand) and has been recognised in New Zealand and internationally for her expertise in trade mark matters.  Emily has for many years been recognised by Managing IP and World Trademark Review for her high-level performance, including recent recognition by Managing IP in the Top 250 Women in IP internationally.

Emily works closely with her clients to first understand their businesses and then find a solution to their branding issues which best suits their requirements. Emily provides a full-service approach to her trade mark clients, assisting at all stages from brand selection, trade mark clearance searching, protection of trade marks, and portfolio management as well as managing a significant level of contentious work.

Emily has developed significant international networks and strong relationships with experienced and trustworthy professionals in key regions throughout the world. Emily continues to maintain strong connections with the international trade mark profession through membership and attendance at conferences operated by INTA (International Trade Mark Association), FICPI (International Federation of Intellectual Property Attorneys), and PTMG (Pharmaceutical Trade Mark Group).

Emily’s experience across all aspect of trade mark law and her connections internationally enable her clients to establish trade mark rights and maximise the benefit of those rights on an international front.

Emily has recently pursued a long held interest of hers and has now been accredited as a mediator, AAMINZ (Associate, Arbitrators and Mediators Institute of NZ).  Emily hopes to practice in the field of mediation in the near future.


  • Managing IP, IP Stars — Top 250 Women in IP Internationally (2021)
  • Managing IP, IP Stars — Trade Mark Star New Zealand (2022)
  • World Trademark Review WTR 1000 — Recommended Individual for Trade Mark Prosecution and Strategy New Zealand (2022)
  • Who’s Who Legal — Recommended for Trademarks New Zealand (2021)
  • Best Lawyers 2023 — Intellectual Property Law New Zealand   

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