https://ellisterry.com/wp-content/uploads/cheese.jpg 450 845 Emily Ellis https://ellisterry.com/wp-content/uploads/Transparent-ET-1-300x82.png Emily Ellis2022-07-07 14:49:202022-07-07 14:49:20Signed, Soon to be Sealed, and Delivered: European Union Geographical Indications
How do the geographical indications in the European Union Free Trade Agreement affect New Zealand producers?
https://ellisterry.com/wp-content/uploads/map.jpg 450 845 Emily Ellis https://ellisterry.com/wp-content/uploads/Transparent-ET-1-300x82.png Emily Ellis2022-07-07 14:34:482022-07-07 14:34:49Developing an Effective Trade Mark Registration Portfolio
Developing an effective filing strategy is critical in the formation of a strong trade mark portfolio.
https://ellisterry.com/wp-content/uploads/homework.jpg 450 845 Emily Ellis https://ellisterry.com/wp-content/uploads/Transparent-ET-1-300x82.png Emily Ellis2022-06-01 12:15:482022-06-01 12:26:07Doing Your Homework
Registering a portfolio of trade marks without a clear business plan can be costly and may not give your business the advantage that you need. There are preliminary steps you can and should consider when choosing potential trade marks for your business.
https://ellisterry.com/wp-content/uploads/virtual-person.jpg 900 1600 Emily Ellis https://ellisterry.com/wp-content/uploads/Transparent-ET-1-300x82.png Emily Ellis2022-03-07 16:39:402022-06-01 12:28:27IP in the Virtual World: Why Registered Trade Marks for Game Names are Important
Understanding the strength of your trade marks and the value in registration is an important consideration when developing a successful game.
https://ellisterry.com/wp-content/uploads/bridge-1690x900-1.jpg 900 1690 Rachael Koelmeyer https://ellisterry.com/wp-content/uploads/Transparent-ET-1-300x82.png Rachael Koelmeyer2021-07-08 13:31:302022-06-01 12:28:30Trolls and Your Intellectual Property
The IP troll makes money by holding what it owns to ransom. What lessons can the IP owner learn from The Three Billy Goats Gruff?
https://ellisterry.com/wp-content/uploads/mirror-845x450-1.jpg 450 845 Emily Ellis https://ellisterry.com/wp-content/uploads/Transparent-ET-1-300x82.png Emily Ellis2021-04-08 13:14:112021-05-05 13:57:22The Risky Business of Copying Established Traders' IP
Imitating the look, feel, and trade marks of an established trader is dangerous. We discuss how to balance inspiration and originality.
https://ellisterry.com/wp-content/uploads/abandoned.jpg 685 1030 Emily Ellis https://ellisterry.com/wp-content/uploads/Transparent-ET-1-300x82.png Emily Ellis2020-12-03 12:36:022022-06-01 12:27:46Revocation for Non-Use: Not for Busybodies
Revocation of a New Zealand trade mark for non-use can be a good tool in the right hands, but there are other options to consider first.
https://ellisterry.com/wp-content/uploads/nametag-scaled.jpg 1707 2560 Rachael Koelmeyer https://ellisterry.com/wp-content/uploads/Transparent-ET-1-300x82.png Rachael Koelmeyer2020-05-14 12:33:262022-06-01 12:27:51Can and Should an Incorrect Owner Name be Corrected by Assignment in New Zealand?
When a trade mark application is filed in the wrong name, this can be fatal to the application. We discuss whether and how this can be fixed in New Zealand.
https://ellisterry.com/wp-content/uploads/manufacturing.jpg 687 1030 John Terry https://ellisterry.com/wp-content/uploads/Transparent-ET-1-300x82.png John Terry2020-04-16 21:41:042021-11-15 20:33:18Driving Research & Development in a Downturn
In past recessions, businesses that invested in R&D thrived. During any downturn from COVID-19, businesses should resist cutting back on R&D.