Emily Ellis

Trade Mark Attorney (New Zealand & Australia)
Director, Ellis IP Limited

E: emily.ellis@ellisterry.com
D: +64 9 379 0799
M: +64 21 515 220

Specialist Areas

Brands (including common law and Fair Trading Act aspects), Copyright, IP portfolio creation and maintenance and IP strategy


  • Brand Clearance and Protection
  • Brand Enforcement
  • Infringement Advice and Dispute Resolution
  • Risk Management Advice
  • Portfolio Management
  • Branding Strategies and Architecture
  • Fair Trading Act and Passing Off issues
  • Domain Name issues
  • Identification and Enforcement of Artistic Copyright
  • Advice on the IP aspects of distribution and licence agreements


Emily is a lawyer and registered New Zealand and Australian trade mark attorney with over 20 years of experience in the intellectual property profession. She is a member of NZIPA (New Zealand Institute of Patent Attorneys), and IPSANZ (Intellectual Property Society of Australia and New Zealand).

Emily’s career includes working in London and France, as well as in New Zealand, and Emily has been recognised as a WTR 1000 recommended expert for trade mark practice in New Zealand.

Emily maintains strong connections with the international trade mark profession through membership and regular attendance at conferences operated by INTA (International Trade Mark Association), Marques, and PTMG (Pharmaceutical Trade Mark Group).

Emily works closely with her clients to first understand their businesses and then find a solution to their branding issues which best suits their requirements. Emily provides a full-service approach to her trade mark clients, assisting them with the routine aspects of trade mark clearance searching, protection of trade marks, and portfolio management as well as managing a significant level of contentious work.

Emily’s work in relation to pre-ligation, litigation, commercialising, negotiation and settlement matters enables her clients to establish trade mark rights internationally and maximise the benefit of those rights on an international front.